PUNTA del ESTE, URUGUAY Punta del Este, Uruguay Uruguay
Wanting to increase the performance of their flagship property in Punta del Este Uruguay, Conrad International a division of Hilton World Gaming, the largest Hotel-Casino group in the world, called upon T.J.'s marketing expertise in the Latin-American theater to accelerate the process of market share acquisition and premium customer retention. The 90 day contract called for the total revamping of the marketing department, and all its elements by redefining duties and responsibilities of the personnel. Specifically this also included:

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  • Opening offices and training agents in neighboring countries while implementing specific marketing strategies for each of them.
  • Adjusting and upgrading the customers service levels to bring them closer to the sophisticated and demanding expectations of the players.
  • Training of the player development and casino personnel to sustain the new service standards.
  • Modifying the Baccarat game to the more productive and friendlier Las Vegas style.

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The ongoing changes have enabled this "first-of-its-kind-in-Latin-America-casino" to attain superior customer acquisition and retention levels, while processing a steady stream of world-class high-limit action. The property is now performing beyond the most optimistic forecasts that were made prior to TJ's arrival.

   

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