MEXICO
TJ marketed both Atlantic City and Las
Vegas to cities such as Merida, Puebla, Mexico City, Leon, Guadalajara,
and Monterrey. This process involved identifying, recruiting, and training
personnel; setting up offices and establishing internal controls for the
issuance of credit and the collection of debt, and policies and procedures
for consistency in customer relationships.
T.J.'s thorough understanding of the historical perspective, the regional variations, and the philosophical characteristic of the very distinct Mexican culture, give him a well researched and solid marketing platform - imperative when trying to be effective in this "on again off again" market.
Regardless of its instability, the
socioeconomic realities of this country of over 90 million people, with
a GDP of more than $350 billion, make it a must for any gaming company wanting
to expand internationally.