BALLY'S, LAS VEGAS, NEVADA
The Navegante Group was retained to provide
a blueprint for entering the lucrative high end Asian gaming market. Robin
and TJ were responsible for developing parts of` the project including complete
redesign of the premium playing area, preparing detailed operations manual
and providing "know how" for the establishment of international
credit policy and its parameters. Their extensive knowledge of international
marketing and operations personnel played a major part in the staffing of
this department with efficiency and minimum risk. The Group also took on
the task of preparing a marketing plan and introducing company executives
to the principal players in Asia.