CAESARS, ATLANTIC CITY - 1983 - 87
 |
Progressing from Manager to Vice-President of Latin-American Marketing, TJ led this department to be the highest international revenue producer for Caesars Atlantic City, outperforming all other casinos in this market segment. Research and development into ethnic group geography and psychometrics (propensity to gamble, travel, etc.) resulted in the discovery of new niche markets, e.g. largest Lebanese city in the world - San Paulo, Brazil! This ability to look beyond the square, reach out and take educated risks, is cardinal to the success of any mission in today's market place. |
Recruited as Vice-President of International
Marketing, was responsible for organizing the world-wide marketing effort
for the entire Trump Organization.
A strategy to develop the emerging markets of Asia was planed and executed. This required comprehensive analysis of each potential new area, followed by the identification, hiring and training of agents to man the branch offices in the different countries. Within three years, these efforts resulted in an increase in drop at the Trump Plaza from an incidental amount to lead the Atlantic City Baccarat market in 1990.
Pioneering a direction is news but once, and soon that knowledge becomes
commonplace, contrariwise, the intuitive talent to read the market place
"tea leaves", draw the correct conclusions, and strike the correct
solutions is uncommon news indeed.